So last week Always® debuted an amazing viral video. Shamefully, I’m just getting around to seeing it. I can’t even begin to put into words how much I love this but I will try. The video entitled Always #LikeAGirl has gone viral in just a few days, garnering over 14.5 million views at the time of this post. Because I’m all for anything girl power, it’s no surprise that I’m ready to jump on the bandwagon for the #LikeAGirl initiative. The video starts with a producer type asking participants to demonstrate various actions in a manner that would be “like a girl”. The same questions are then asked to young girls. The difference in the manner in which the young girls perform the actions is eye opening. See for yourself below:
Self-acceptance and confidence are definitely things we need to instill in young girls and ensure that they hold on to these ideals through adulthood. Without eye openers like these, without action, without the concerted effort to change the view that women are weaker and less than worthy, the negative correlations to being female in the workplace or society as a whole will never go away. I salute Always for this. Way to use your brand for good. This was genius.
Catch the Good Morning America report on the viral video. Seems like they were equally impressed.